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強大詞語戰略
詞語戰略 品牌命名 強大原型 強大形象 產品開發 營銷傳播 品牌全案

勵木

綠色板材的異軍突起

BEIJING:

      相當一段時間內我國建材工業面對產能嚴重過剩、市場需求不旺、下行壓力加大的嚴峻形勢,如何盡快有效的改變這一不利局面早已是當務之急。在建材行業推廣綠色建材成為社會普遍認同的良方之一。目前我國已全面停止天然林商業性采伐,國產商品木材供應減少。進口木材已成為我國木業生產主要來源,對外依存度超過60%,木材獲取成本增加。 木制品企業環保與安全生產投入少的問題較為突出,特別是人造板行業被環保部列入“兩高”(高污染、高環境風險)產業,未來行業將承受更大的壓力。
Background:
       For quite a long time, China's building materials industry is facing the severe situation of serious overcapacity, weak market demand and increasing downward pressure. How to change this unfavorable situation as soon as possible and effectively has become an urgent matter. The promotion of green building materials in the building materials industry has become one of the best social practices. At present, China has totally stopped commercial harvesting of natural forests, and the supply of domestic timber has decreased. Imported timber has become the main source of timber production in China. The external dependence is over 60%, and the cost of timber acquisition increases. The problem of low investment in environmental protection and safety production of wood products enterprises is more prominent. Especially, wood-based panel industry has been listed as "two high" (high pollution, high environmental risk) industry by the Ministry of Environmental Protection. In the future, the industry will bear greater pressure.
 
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DONGJIAN:

       MUQIAN,MUCAIJIAGONGQIYEPUBIANCUNZAIYANFATOURUBUZU、CHANPINKEJIHANLIANGJIAODIDENGWENTI。MUYESHULAODONGMIJIXINGCHANYE,YOUQISHIJIAOHEBANHEXIMUGONGBANCHANYE,SUIZHUYONGGONGCHENGBENZENGJIA、YUANCAILIAOJIAGESHANGSHENG,SHICHANGJINGZHENGFALI。 MUZHIPINZUOWEIDITAN、LVSE、KEZAISHENGDEJIAJUCHANPIN,YUELAIYUESHOUDAOXIAOFEIZHEDEQINGLAI。MUQIANWOGUORENJUNNIANMUCAIXIAOFEILIANGBUZU0.4LIFANGMI,YUJIWEILAIJINIANMUCAIXIAOFEILIANGJIANGTUPO8YILIFANGMI。SHICHANGZIYUANPEIZHIJINYIBUXIANGDAQIYE、DAPINPAIJUJI。QIYECHUANGXIN、ZHUANXINGBUFAJIAKUAI,ZHILIANG、PINPAI、FUWUYISHIZENGQIANG。       

Insight:

pk10计划平台       At present, there are many problems in wood processing enterprises, such as inadequate R & D investment and low product technology content. Wood industry is a labor-intensive industry, especially plywood and cabinet industry. With the increase of labor costs and raw material prices, market competition is weak. As a low carbon, green and only renewable household product, wood products are more and more popular with consumers. At present, China's annual timber consumption per capita is less than 0.4 cubic meters, and it is expected that the timber consumption will exceed 800 million cubic meters in the next few years. The allocation of market resources is further concentrated on large enterprises and big brands. Enterprise innovation and transformation speed up, quality, brand, service consciousness enhancement.

JIEJUE:

       勵木名稱兩個字,其中一個字“木”體現行業屬性,“勵”又積極向上,強化特性。這是個傳播成本極低的名稱,能在一夜之間,成為億萬潛在客戶熟悉的老朋友,并且迅速建立品牌偏好,發動大規模購買。當我們說“好板材 選勵木”的時候,人們還沒有任何心理防線,大家會覺得很親近,不會防備,這樣更能降低品牌的傳播成本!先知方法說,文化本體過去有多長的歷史,未來就有多長的生命力。所以,一個強大詞語的歷史有多長,未來生命力就有多長!“勵木先生”作為品牌的形象代言人,代表人品牌的擬人化,識別度高的特點。而強大詞語的誕生借用了人類巨人文化原力,綠巨人的強大形象,是中國人都知道的強大詞語。綠巨人是強大英雄,給人類帶來安全和保護。勵木標志設計,我們借助了綠巨人的世界文化影響力。先知強大形象方法就是要用原型,我們只使用生命力更強、社會影響力更強的文化形象,有多強的社會影響力,品牌未來就有多少生命力。
Solution:
       The strategy of Limu is two words, one of which is "wood" which reflects the industry attributes, and "Limu" is positive and upward, strengthening its characteristics. It's a strategy with very low communication costs. It can become an old friend familiar to hundreds of millions of potential customers overnight, and quickly build brand preferences and launch large-scale purchases. When we say "good board selection of timber", people do not have any psychological defense line, we will feel very close, will not be prepared, this can reduce the cost of brand communication! The prophetic method says that the history of cultural noumenon has long history, and the future will have many vitality. So, how long is the history of a powerful word and how long it will be in the future? As the image spokesman of the brand, "Mr. Limu" represents the personification and high recognition of the brand. The birth of powerful words borrows the cultural force of giant human beings, and the powerful image of giant is a powerful word known to all Chinese people. The Hulk is a powerful hero that brings security and protection to mankind. The design of Lai wood logo is based on the world cultural influence of the Hulk. The prophet's powerful image method is to use the prototype. We only use the cultural image with the strongest vitality and social influence. How strong the social influence is, how much vitality the brand will have in the future.

Perspectives

邦悅

邦悅

   TONGGUODUIKEHUQUNTIDESHENRUFENXI,XIANZHICHUANGYILEYIPIFUHEWANGZHANTESE,TONGSHIYEJIANJU

通惠河畔

通惠河畔

pk10计划平台    TONGHUIHEPANZHEGEMINGCHENGBENSHENJIUHENYOUSHIYI,FANGFOHUIDAOLEGUDAIDEYUNHEWENHUAZHONG,HUIDAOLE

長信醫療

長信醫療

  BEIJING: CHANGXINYILIAOJITUANSHIYOUBEIJINGZHONGYIYAODAXUEDONGZHIMENYIYUANTENGTONGZHONGXINZHUREN、BEIJINGZHONGYI

Work

龍頭品質, 中國氣質
專業詞語戰略及品牌全案策劃公司
已幫助5000多家客戶實現品牌夢想
90年代,鷹隼試翼……
詞語戰略及品牌全案代表品牌
新世紀,披荊斬棘……
奠定國內全案策劃行業發展
今天,成就現在……
堅持商業與美的融合
明天,改變未來……
開拓戰略整合及全案新方向
關于先知中國
先知中國——中國更強大的戰略,更系統的全案,建立了詞語戰略和強大原型理論體系。
先知專注于戰略營銷和品牌全案,幫助6國500+品牌走向,100多個品牌上市,200多個品牌成為品類代表,服務品牌 總市值超過5700億。
先知確信,面對新經濟挑戰,整合者及專業者才勝利者。昨天,我們定義了詞語戰略和品牌全案。今天,我們不斷超越自己,為行業格局確立發展方 向。
詞語戰略,給定戰略方向,贏得心智資源,獲取無爭格局。
先知一步,成就偉業。

RUHEJIANGDIYINGXIAOCHUANBOCHENGBEN,LEIJIPINPAIZICHAN,CHENGJIUQIANGDAPINPAI

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