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程多多

打造專業差旅服務顧問

BEIJING:

       中投顧問在《2016-2020年中國差旅管理行業深度調研及投資前景預測報告》中指出,目前中國的差旅管理普及率仍然較低,中國企業使用差旅管理的比例只有7%,遠低于美國的40%。根據艾瑞監測數據,預計2017年開始,中國差旅管理市場將進入快速增長態勢,2018年有望超過2000億。
作為一個專業差旅服務顧問,上海妙知旅國際旅行社有限公司欲針對企業差旅管理業務細分板塊進行全新梳理。
Background:
       Investment advisor in "2016-2020 Chinese travel management industry research and investment forecast report" pointed out that the current travel management in China penetration rate is still low, ratio of China enterprise travel management is only 7%, far below the 40% of the America. According to iResearch monitoring data, is expected to start in 2017, China travel management market will enter a rapid growth, is expected to exceed 200 billionin 2018.
As a professional travel service experts, Shanghai Mojory Travel International Travel Agency Co., Ltd. for business travel management business segments of the new carding.
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DONGJIAN:

       業界數據顯示,差旅成本約占企業總成本的24%,已然成為企業可控支出的大成本。對于多數企業機構而言,專業的差旅服務機構,不僅能幫忙控制不斷上升的差旅成本,還能提高效率、確保旅行人員的安全性和舒適度、更好地符合組織機構的規章制度等等。
Insight:
       Industry authority data shows that travel costs accounted for about 24% of the total cost of the enterprise, has become the second largest enterprise cost controllable expenses. For most businesses, professionaltravel services organization, can t only help to control the rising travel costs, but also improve the efficiency and ensure the staff travel safety and comfort, better to meet the organization's rules and regulations etc.

JIEJUE:

       先知詞語戰略團隊本次詞語戰略,圍繞客戶定位“以優于同行業的多種行程解決方案致勝”,并結合現代互聯網疊音字特性,詞語戰略為“程多多”,既簡單直接表達了企業以多種優質行程解決方案致勝的定位,為企業用戶提供更多優質行程方案,營造美好旅行體驗。新穎、獨特的名稱,又符合年輕消費群體審美個性。而英文詞語戰略“Triplus”,則由固有詞Trip(旅程)+plus(加)組成,利用大眾對plus的深刻認知,表達了企業提供更多優質行程的優勢與定位。
Solution:
       The Wevin strategyd“Cheng duo duo” for the team around customer’s orientation “winning at provide a variety of travel solutions that better than the same industry” and combined with the modern Internet reduplicated word characteristics, k wn as "Chengduoduo", both simply and directly expression of the enterprise with a variety of high-quality travel solutions winning position, provide more high-quality travel plans for businesses. To create a better travel experience. Novel, unique strategy, but also in line with the young consumer groups aesthetic personality.And the English strategy "Triplus", formed by the inherent word Trip and plus, using public awareness of the profound plus, expressed the advantages and positioning of enterprises to provide more high-quality travels.

Perspectives

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  BEIJING: CHANGXINYILIAOJITUANSHIYOUBEIJINGZHONGYIYAODAXUEDONGZHIMENYIYUANTENGTONGZHONGXINZHUREN、BEIJINGZHONGYI

通惠河畔

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