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詞語戰略 品牌命名 強大原型 強大形象 產品開發 營銷傳播 品牌全案

首通

四通八達

背景:
       伴隨改革步伐的不斷加快,我國建筑業得到了持續快速的發展,建筑業在國民經濟中的支柱產業地位不斷加強,對國民經濟的拉動作用更加顯著。  隨著市場經濟的發展,建筑施工企業面臨著激烈的市場競爭。加入世貿組織,在給中國建筑業帶來難得的發展機遇的同時,也帶來了不可避免的沖擊和挑戰。將來要直接面對國際承包商的競爭,國內建筑市場以及參與國際工程承包市場的競爭將會愈發激烈。建筑業具有土地壟斷性和不可移動性等特點,建設工程產品的生產具有單件性、流動性、地域性、周期長和生產方式多樣性、不均衡性,以及受外部約束多等特點。隨著建設工程項目的類型和特征的日趨復雜化,建筑產品的精益化,工程服務方式的多樣化、市場化的進程,使得建筑企業對建設項目管理的精益程度要求也越來越高。
Background:
       With the accelerated pace of reform, China's construction industry has been sustained and rapid development, the construction industry in the national eco my in the pillar industries continue to strengthen the role of the national eco my is more significant. With the development of market eco my, construction enterprises are facing fierce market competition. To join the WTO, the Chinese construction industry has brought rare opportunities for development at the same time, it also brings the inevitable impact and challenges. In the future, the competition of international contractors, the domestic construction market and the competition in the international project contracting market will become more and more fierce. The construction industry has a mo poly of land and mobility characteristics, construction products production with single, liquidity, regional, long cycle and production in a variety of ways, imbalance, and subject to external constraints and other characteristics. With increasing complexity of the types and characteristics of the construction project, lean construction products and engineering service way diversification, market-oriented process, the construction enterprises lean to construction project management requirements are also getting higher and higher.

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洞見:
       我國建筑企業能否在激烈的市場競爭中立于不敗之地,關鍵在于企業能否為社會提供質量高、工期短、造價低的建筑產品。充分運用信息技術所帶來的巨大生產力,提高自身的信息化應用水平和管理水平,應該作為提升建筑行業競爭力的重點,這也是國外優秀建筑企業發展過程中的實踐總結。
Insight:
       Whether the construction enterprises in our country can be in an invincible position in the fierce market competition, the key lies in whether the enterprise can provide high quality, short construction period and low cost. Make full use of information tech logy brought about the great productivity and improve its information application level and management level, as to enhance the competitiveness of the construction industry the focus should be, which is the foreign outstanding construction enterprises in the process of the development of practice summary.
 

解決:
       首通,名稱中正大氣,用字巧妙,其核心創意理念源自“  四通八達”,賦予貴司極為深厚的傳統文化底蘊。首為,通有四通八達之意,以此來體現貴司的行業地位和遍及四面八方的業務往來。符合目標客戶的認知習慣,名稱行業特征突出,預示出貴司業務通達四方的發展前景,與同行業公司名稱區隔明顯,易于識別與認知,有利于推廣和傳播。
Solve:
pk10计划平台        Shou tong, strategy is atmospheric characters ingenious, its core idea from "leading in all directions", give your our extremely profound traditional culture. The first is the first, with extensive meaning, in order to reflect the company's position in the industry and from all sides throughout the business. In line with the target customer's cognitive habits, the strategy of the industry features prominent, indicating that your business is accessible to the Quartet's development prospects, with the same industry company strategy of the area is obvious, easy to identify and cognitive, is conducive to the promotion and dissemination.

Perspectives

長信醫療

長信醫療

pk10计划平台  BEIJING: CHANGXINYILIAOJITUANSHIYOUBEIJINGZHONGYIYAODAXUEDONGZHIMENYIYUANTENGTONGZHONGXINZHUREN、BEIJINGZHONGYI

通惠河畔

通惠河畔

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邦悅

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