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強大詞語戰略
詞語戰略 品牌命名 強大原型 強大形象 產品開發 營銷傳播 品牌全案

蜜家

甜蜜果杯,歡樂一家

調研
       宏觀態勢:1、市場容量不斷擴大,發展潛力巨大。2、國內外市場發展不平衡,出口為主,內銷不旺。3、生產要素和環境的約束不斷加大,企業經營風險加大。4、行業集中度不高,強者不強。
       消費態勢:1、罐頭食品正逐漸退出主流消費,其消費意識培育不足。2、產品消費存在認知誤區,企業產品教育不到位。3、消費需求差異明顯,日益時尚化、便利化和個性化。4、消費區域差別明顯。5、品牌消費意識增強。
Investigation and research
       Macro trend: 1, the market capacity continues to expand, the development potential is huge. 2, the domestic and international market development is t balanced, the export is the main, the domestic market is t prosperous. 3, the production factors and environmental constraints continue to increase, business risk increase. 4, industry concentration is t high, the strong is t strong.
       Consumption trend: 1, canned food is gradually out of the mainstream consumer, the lack of awareness of their consumption. 2, there is a misunderstanding of product consumption, enterprise product education is t in place. 3, consumer demand is obvious, increasingly fashionable, convenient and personalized. 4, the consumption region is obvious. 5, brand awareness of consumer awareness.

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洞見
       產業發展趨勢分析:1、行業無序競爭現象突出,低價競爭現象突出。2、國外品牌紛紛進入,展開強烈進攻。3、國內優勢企業開展多種運作方式,加快發展步伐。4、市場主導性明顯:國外品牌占據高端,國內企業以中低端為主要市場。5、產業鏈整合進一步加劇,產供銷一體化成為趨勢。6、忽視品牌建設,缺少強勢品牌。7、區域集群化現象明顯,各細分市場大都有自己的強勢集群區域。
Insight
       Industry development trend analysis: 1, the phe me n of disorderly competition in the industry is outstanding, the phe me n of low price competition is outstanding. 2, foreign brands have entered, launched a strong attack. 3, domestic enterprises to carry out a variety of domestic advantages, to speed up the pace of development. 4, the market leading obvious: foreign brands occupy the high-end, domestic enterprises in the low-end as the main market. 5, the integration of industrial chain further aggravate, the integration of production and supply and marketing has become a trend. 6, ig ring the brand construction, the lack of a strong brand. 7, the phe me n of regional clustering is obvious, each segment has its own strong cluster region.

解決
       蜜家中文釋義:甜蜜果杯,歡樂一家。名稱取“甜蜜一家”的含義,蜜家與行業屬性匹配,擁有時尚感和現代化的結合,符合年輕消費群體的喜愛,更是易于激起客戶的消費欲望。名稱簡潔大氣,賦予品牌更濃厚的情感價值,給客戶留下深刻的印象。
       Sweney英文釋義:Sweney 由“sweet”(甜的)和“honey”(蜂蜜)合成,Sweney與漢語名稱意思相匹配,“甜甜美美,蜜上心頭”。單詞符合英語單詞構詞規則,字形優美,發音動聽,易于傳播。
Solve:
       Honey home Chinese Interpretation: sweet fruit cup, happy family. Name to take "sweet" meaning, honey home and industry attributes match, with a combination of fashion and modernization, in line with the young consumer groups, is easy to arouse the consumer desire. Name simple atmosphere, to give the brand a more intense emotional value, give customers a deep impression.
       Sweney English Interpretation: Sweney by "sweet" (sweet) and "honey" (honey) synthesis, Sweney and the meaning of the strategy of the Chinese match, sweet and beautiful, honey on the heart". Words in English word formation rules, beautiful shape, pronunciation, easy to spread.

Perspectives

邦悅

邦悅

   TONGGUODUIKEHUQUNTIDESHENRUFENXI,XIANZHICHUANGYILEYIPIFUHEWANGZHANTESE,TONGSHIYEJIANJU

通惠河畔

通惠河畔

    TONGHUIHEPANZHEGEMINGCHENGBENSHENJIUHENYOUSHIYI,FANGFOHUIDAOLEGUDAIDEYUNHEWENHUAZHONG,HUIDAOLE

長信醫療

長信醫療

  BEIJING: CHANGXINYILIAOJITUANSHIYOUBEIJINGZHONGYIYAODAXUEDONGZHIMENYIYUANTENGTONGZHONGXINZHUREN、BEIJINGZHONGYI

Work

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