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強大詞語戰略
詞語戰略 品牌命名 強大原型 強大形象 產品開發 營銷傳播 品牌全案

英格列斯

西班牙百貨在中國的品牌拓展

XIANGMUBEIJING

pk10计划平台       El Corte InglésSHIXIBANYADISANDAGONGSI,DABAIHUOGONGSI,ZAIXIBANYAHEPUTAOYAYONGYOU70JIASHANGCHANGHE30JIABAIHUOSHANGDIAN。GAIGONGSIPINGJIEQICHUANGXINJINGSHENJIDUOYANGHUADECHANPINCONGTONGXINGYEZHONGTUOYINGERCHU,QICHANPINBAOKUOFANGZHIPIN、NAIYONGXIAOFEIPIN,ZAHUOJIJIAYONGQIJU。

       El Corte Inglés is Spain's third-largest company in Spain and Portugal has 70 stores and 30 hypermarkets. The company, with its in vative and diversified products to stand out from the same industry, its products, including textiles, consumer durables, groceries and household appliances.

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MIANLINTIAOZHAN

       XIBANYAEl Corte Inglés BAIHUOGONGSIWEIJINZHUZHONGGUOSHICHANG,WEILEGENGHAODETUOZHANZHONGGUOSHICHANG,PINPAIXUYAOFUHEDINGWEIDEQINGXIDEZHONGWENPINPAIGUIHUA,WEITUOXIANZHIGENJUQIXIANYOUMINGCHENGJINXINGPINPAIMINGMINGJIBENTUHUADINGWEICEHUA。XIANZHIGENJUEl Corte Inglés  SHIXIBANYAMUQIANJINCUNDEBAIHUOGONGSI,SHANGCHANGGUIMOJUDA,ZAIOUZHOUJUYOUHENQIANGDEJINGZHENGLI。RUHECHANSHICHUPINPAIDEOUZHOUXUETONG,YINGDEZHONGGUOKEHUXINLAI,SHICICICEHUADEZHONGDIAN。

       El Corte Inglés is stationed in the Chinese market, needing a good Chinese brand planning.It entrust Wevin to create its existing name brand planning. El Corte Inglés department store in Spain is currently the only, the mall is huge, rich products, sell music, movies, portable and home electronics, furniture, hardware, books, clothing, groceries, food, cars and even real estate.

JIEJUEFANGAN

        XIANZHIMINGMINGGENJUQIJINGYINGFANWEIJIXINGYEDIWEI,ZHANKAITOUNAOFENGBAO,QUEDINGEl Corte InglésZAIZHONGGUOFAZHANDEGENGGUANJIANWENTIJIUSHIBENTUHUA,SUIJIANGEl Corte InglésDESUOYOUSHIBIEXITONGJIARUZHONGGUOYUANSU,BINGQIEDUIZHIJINXINGZHONGWENMINGMING。TONGGUODUIBAIHUOGONGSIMINGCHENGJINXINGFENXI,BINGYUKEHUSHENRUGOUTONG,GENGZHONGQUEDINGMINGCHENGWEI“YINGGELIESI”。YINGGELIESI,YIYINGWENYINYIWEIZHU,TUCHUOUZHOUFENGFAN,YUPINPAIGAODUANDINGWEIXIANGWENHE,TONGSHIBAORONGXING,FUHEBAIHUOGONGSIJINGYINGFANWEIGUANGDETEDIAN,SHENSHOUKEHUHAOPING。

        In accordance with its business scope and status of the industry,Wevin expands brainstorming, believing development of localization is the most critical issue for El Corte Inglés , El Corte Inglés ordered all the recognition system to join the Chinese elements, and pro-Chinese name. Through the world-re wned department store names for analysis and depth communication with customers, and ultimately determine the name "Ying Ge Lie SI." , Ying Ge Lie SI taking Boutique convergence , consistent with the high-end brand positioning, while highly inclusive, in line with department store operator wide range of features, praised by customers.

Perspectives

博納新

博納新

pk10计划平台  XIANGMUBEIJING: XINGONGSIJIPINPAISHILISHUSHANDONGCHUANYANGJITUANXIADEZIGONGSI,QIYEJINGYINGFANWEI:HUISHOU

華爵

華爵

   JINGGUOSHUANGFANGDEDUOCIGOUTONG,WANGLIJITUANGENGZHONGXUANDING“HUAJUE”YIMING,MINGCHENGHUAGUIDIANYA、GE

蜜家

蜜家

  DIAOYAN HONGGUANTAISHI:1、SHICHANGRONGLIANGBUDUANKUODA,FAZHANQIANLIJUDA。2、GUONEIWAISHICHANGFAZHANBUPING

Work

龍頭品質, 中國氣質
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已幫助5000多家客戶實現品牌夢想
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詞語戰略及品牌全案代表品牌
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