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強大詞語戰略
詞語戰略 品牌命名 強大原型 強大形象 產品開發 營銷傳播 品牌全案

中信銀行

凝聚無限動力 打造百年基業

    XIANGMUBEIJING

    中信銀行(601998.SH、0998.HK)成立于1987年,原名中信實業銀行,是中國改革開放中更早成立的新興商業銀行之一,是中國更早參與國內外金融市場融資的商業銀行,并以屢創中國現代金融史上多個而蜚聲海內外。伴隨中國經濟的快速發展,中信實業銀行在中國金融市場改革的大潮中逐漸成長壯大,于2005年8月,正式更名"中信銀行"。在中國《金融時報》和中國社會科學院2008-2010年度中國金融機構榜"金龍獎"評選活動中,中信銀行連續兩年榮膺"更佳股份制商業銀行"稱號。
    Backgrounds
    CITIC Bank (601998.SH, 0998.HK),founded in 1987, formerly k wn as CITIC Industrial Bank, is one of China's earliest established commercial banks after reform and opening up and the first to participate in domestic and re wned at home and abroad. With the rapid development of China's eco my, it officially changed its name to "China CITIC Bank." China CITIC Bank was awarded "Best Joint Stock Commercial Bank" title in the 2008-2010 financial institutions medals table "Golden Dragon Award" in two consecutive years organized by "Financial Times" Chinese Academy of Social Sciences.
 

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    MIANLINTIAOZHAN

pk10计划平台    MIANLINHULIANWANGQIYEDAJUJINRUJINRONGLINGYU,XUDUOYINXINGDEFANYINGSHIBEIDONGYINGZHAN、JIANDANMOFANG,DANZHONGXINYINXINGLIYONGDASHUJUDAZAOYONGHUTIYANDEYIXIEZUOFA,TEBIEYINRENGUANZHU。TAMENBUSHIJIANDANZHAOBANHULIANWANGDEZUOFA,ERSHIBAHULIANWANGYIXIESHENCENGDEDONGXI,“HUA”ZAILEZIJIDEYEWUZHONG。SHIXIANLEYINJINXIAOHUAXISHOUJICHUSHANG,JIEHESHICHANGXUQIUJINXINGZAICHUANGXIN。WEILETUIDONGPINPAIJIANKANGQUANMIANDEFAZHAN,ZHONGXINZHAODAOXIANZHI,XIWANGJIEZHUXIANZHIPINPAIZHENGHESHEJIPINGTAI,SUZAOZHANXINDEPINPAIXINGXIANG。

    Challenges
    Facing the reality that Internet companies seek to enter the financial sector, many banks are very passive and just react by imitation, only CITIC Bank uses its large data to build qualified user experience, which attracts the attention of the public. They are t simply following the practice of the Internet, but turning to something more deep and transform them into its own business. CITIC achieved in vation oriented from market demand on the basis of the introduction of digestion and absorption. In order to promote the healthy development of a comprehensive brand, CITIC cooperated with Wevin China and hopes to create a new brand image supported by Wevin’s brand integrated design platform.
 

    JIEJUEFANGAN

pk10计划平台    XIANZHIGUWENWANGSIHANJIAOSHOUSHOUYAOWEIZHONGXINYINXINGJINXINGLEXITONGDEPINPAISHULIYUFENXI,NEIRONGHANGAIBIAOSHILAIYUAN、PINPAIsloganLIJIEYIJIPINPAIGOUTONGYUCHUANDASHEJIDENGFANGFANGMIANMIAN,WANGSIHANJIAOSHOUJIANGWENHUAJIAZHIGUANRONGRUDAOJIANGJIEZHIZHONG,SHENKEERBUFASHENGDONG——“ZHONGXINYINXINGSHICHENGXIN,ZHONGGUOYINZAIZHONGGUOGUSHICHENGWEIXI,SHIQUANLIHEZUNGUIDEXIANGZHENG,SHIZHONGHUASHUQIANNIANWENHUABODA、JINGSHENDEJIEJING,TIXIANZHONGGUORENDEZHIHUI、JIJIXIANGSHANGDEZHUIQIU;YINDEZHUSEDIAOWEIHONGSE,YEDAIBIAOSHANGZHANG、ZENGCHANG、FAZHAN”。WANGSIHANJIAOSHOUYANJINXIZHIDEFENXISHIZHONGXINRENSHIDAOWENHUAWEIPINPAISHENGCHANGDEYUANTOUHUOSHUI,BINGJIANGWENHUAYINSURONGRUDAOHULIANWANGYEWUCHUANGXINDESHIJIANZHIZHONG。

    Solutions
    Professor Sihan was invited to be the consultant of CITIC Bank brand, covering source identification, brand slogan and brand communication and other aspects of communication design, professor Sihan will explain the cultural values in the speech which was very enlighten - "China CITIC Bank shows integrity, Chinese seal was called Xi in ancient China which is a symbol of power and dignity, the seal is the result of thousands of years of Chinese culture which shows Chinese people's wisdom and positive pursuit; the main color of the seal is red which shows growth and development. "Professor Sihan’s rigorous and detailed analysis helps CITIC bank to understand the culture is the origin of brand development, and apply cultural factors into the Internet business in vation practice.


 

 

Perspectives

冉邦

冉邦

  XIANZHIZHONGGUOMINGMINGSHIYANSHIJIEHEFANGDICHANXINGYEDEFAZHANYUJINGJIDIWEI,JIEHEQIYESUOCHUDILIWEIZHI

Sunte輪胎

Sunte輪胎

  XIANGMUBEIJING: JINNIANLAI,LUNTAIXINGYEZHENGZAIJINGLIYILUNKUOCHAN,BUSHAOQIYEZAILUNTAIYUANLIAOJIAGEJIAODI

鮮土農

鮮土農

  XIANGMUBEIJING: BENCIRENWUWEIHEILONGJIANGSHIPINYOUXIANGONGSIQIYE(PINPAI)ZHONGYINGWENMINGMING;ZHUYAOJING

Work

龍頭品質, 中國氣質
專業詞語戰略及品牌全案策劃公司
已幫助5000多家客戶實現品牌夢想
90年代,鷹隼試翼……
詞語戰略及品牌全案代表品牌
新世紀,披荊斬棘……
奠定國內全案策劃行業發展
今天,成就現在……
堅持商業與美的融合
明天,改變未來……
開拓戰略整合及全案新方向
關于先知中國
先知中國——中國更強大的戰略,更系統的全案,建立了詞語戰略和強大原型理論體系。
先知專注于戰略營銷和品牌全案,幫助6國500+品牌走向,100多個品牌上市,200多個品牌成為品類代表,服務品牌 總市值超過5700億。
先知確信,面對新經濟挑戰,整合者及專業者才勝利者。昨天,我們定義了詞語戰略和品牌全案。今天,我們不斷超越自己,為行業格局確立發展方 向。
詞語戰略,給定戰略方向,贏得心智資源,獲取無爭格局。
先知一步,成就偉業。

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