pk10计划平台

強大詞語戰略
詞語戰略 品牌命名 強大原型 強大形象 產品開發 營銷傳播 品牌全案

雪佛蘭

進無止境

項目背景  
       雪佛蘭作為通用汽車集團下更大的品牌,按迄今為止的累積汽車生產量計算,雪佛蘭能算得上是龍頭上更成功的汽車品牌。目前,它在美國銷售上位居。它的車型品種非常廣泛,從小型轎車到大型4門轎車,從廂式車到大型皮卡,甚至從越野車到跑車,消費者所需要的任何一種車型,都可以在雪佛蘭中找到一款相應的車型。

pk10计划平台  Chevrolet as GM's largest brand under, according to the cumulative vehicle production date calculation, Chevrolet can be regarded as the world's most successful automotive brands. Currently, it is in the U.S. sales charts in the first place. It is a very wide variety of models, from small cars to large 4-door sedan, from vans to large pickups, even from off-road vehicles to sports cars, consumers need any kind of vehicle, can be found in a corresponding Chevrolet models.  

上頁
下頁

面臨挑戰
        其市場覆蓋到70個國家,曾經創下每7.2秒銷售一部新車的記錄。2004年雪佛蘭銷量超過360萬部新車,占汽車當年銷量總量的5%。作為通用汽車旗下更為國際化和大眾化的品牌,雪佛蘭擁有強大的技術和市場資源。從2005年2月起,從前的韓國大宇車型在歐洲也換上了雪佛蘭的金領結,這家韓國汽車制造商也已經歸屬通用汽車,在它旗下有馬蒂茲(matiz)、卡羅斯(kalos)、lacetti、旅行家(nubira)等一系列暢銷車型。

  Its market coverage to 70 countries, has reached sales of a new car every 7.2 seconds a record. 2004 Chevrolet global sales of more than 3.6 million new cars, accounting for the global automotive 5% of total sales in that year. As GM's most cosmopolitan and popular brand, Chevrolet has a strong technical and marketing resources. From February 2005 onwards, the former Daewoo models in Europe put on a gold Chevrolet bow tie, the South Korean car manufacturer General Motors has also been vested in it under which there Matiz (matiz), Carlos (kalos ), lacetti, traveler (nubira) and a series of best-selling models.

解決方案
        先知詞語戰略公司受邀請,為其雪佛蘭的做詞語戰略定位及形象設計、畫冊設計、海報設計等。由于雪佛蘭是一個的汽車品牌,所以先知在為其做設計時,會首先考慮汽車更需要傳達給消費者的信息——速度、性能和品質。整個畫冊呈獻給受眾的更直觀的就是汽車奔馳起來時動感的畫面與定格在那一瞬間的華麗,所以,這一款設計非常符合雪佛蘭這個品牌。

   Wewin was invited by Chevrolet, its doing publicity materials design, book design, poster design. Because Chevrolet is a well-k wn car brand, so do the design for its Wewin, it will first consider the car most of the information needs to be communicated to the consumer - the speed, performance and quality. The entire album was presented to the audience is the most intuitive Benz cars up when dynamic picture and freeze gorgeous in that moment, so this is consistent with a design of the Chevrolet brand.
 

Perspectives

長信醫療

長信醫療

  BEIJING: CHANGXINYILIAOJITUANSHIYOUBEIJINGZHONGYIYAODAXUEDONGZHIMENYIYUANTENGTONGZHONGXINZHUREN、BEIJINGZHONGYI

通惠河畔

通惠河畔

pk10计划平台    TONGHUIHEPANZHEGEMINGCHENGBENSHENJIUHENYOUSHIYI,FANGFOHUIDAOLEGUDAIDEYUNHEWENHUAZHONG,HUIDAOLE

邦悅

邦悅

pk10计划平台   TONGGUODUIKEHUQUNTIDESHENRUFENXI,XIANZHICHUANGYILEYIPIFUHEWANGZHANTESE,TONGSHIYEJIANJU

Work

龍頭品質, 中國氣質
專業詞語戰略及品牌全案策劃公司
已幫助5000多家客戶實現品牌夢想
90年代,鷹隼試翼……
詞語戰略及品牌全案代表品牌
新世紀,披荊斬棘……
奠定國內全案策劃行業發展
今天,成就現在……
堅持商業與美的融合
明天,改變未來……
開拓戰略整合及全案新方向
關于先知中國
先知中國——中國更強大的戰略,更系統的全案,建立了詞語戰略和強大原型理論體系。
先知專注于戰略營銷和品牌全案,幫助6國500+品牌走向,100多個品牌上市,200多個品牌成為品類代表,服務品牌 總市值超過5700億。
先知確信,面對新經濟挑戰,整合者及專業者才勝利者。昨天,我們定義了詞語戰略和品牌全案。今天,我們不斷超越自己,為行業格局確立發展方 向。
詞語戰略,給定戰略方向,贏得心智資源,獲取無爭格局。
先知一步,成就偉業。

RUHEJIANGDIYINGXIAOCHUANBOCHENGBEN,LEIJIPINPAIZICHAN,CHENGJIUQIANGDAPINPAI

立即致電 pk10计划平台 010-56018888

KEHUODEZHUANYEPINPAIGUWENZHICHI,RANGPINPAISHAOZOUWANLU,BANGQIYEJIAZUOHAOSHENGYI。

商標注冊排查
駁回風險評估
商標查詢
歡迎撥打先知對咨詢電話:
010-56018888

您也可以咨詢我們的在線客服
QQ咨詢