pk10计划平台

強大詞語戰略
詞語戰略 品牌命名 強大原型 強大形象 產品開發 營銷傳播 品牌全案

寶馬

純粹駕駛樂趣之飛“悅”夢想

  BAOMAQICHEGONGSI(Bayerische Motoren Werhe AG)SHILONGTOUDEJIAOCHEGONGSI,TAHEBENCHIQICHEGONGSIYIYANG,BUZHUIQIUQICHECHANLIANGDEKUODA,ZHIZHUIQIUSHENGCHANGAOPINZHI、GAOXINGNENGHEBIEDEQICHE。“ZUOBENCHI,KAIBAOMA”DESHUOFA,BIAOMINGLEBENCHIDEWENZHONGHEBAOMADEHAOFANG。ZHIYOUKAIBAOMACHE,CAINENGXIANGSHOUDAOTANEITONGKUAILINLIDESHENQIFENGCAI。

  BMW (Bayerische Motoren Werhe AG) is a world famous car company, Benz, do t pursue the expansion of automobile production, only the pursuit of producing high quality, high performance and high-level car. "Sit-Benz, drive a BMW," saying that the stable of Mercedes Benz and BMW bold. Only drive a BMW car in order to enjoy its stirring magic style.

上頁
下頁

  BAOMAJIAOCHECHESHENZAOXINGJUYOUXIANMINGDETESE,YUANXINGDENGJUPEIYIJUXINGSHUIXIANGTONGFENGZHAJIAXINGCHENGYUZHONGBUTONGDEFENGGE。BAOMAJIAOCHEDEJINGYINGYOUZIJIDUTEDEYIMIAN,TAFENGXINGDEPINPAIZHANLVESHI“JINGPINZHANLVE”,ZHUIQIUDESHIGENGGAODEZHILIANG,YINCITABINGBUQUXIANGYUMUQIANDECHAOLIU-WEILEJIANGDICHENGBENERQUFUYUHUACAIGOU。TONGYANGJIANCHIZIJIDESHEJIFANGXIANG,SUOYOUDEBAOMAJIAOCHEDOUSHIHOULUNQUDONG。TAMENRENWEICAIYONGHOULUNQUDONGXINGSHI,KEYIZUODAOQIANHOUGE50%DEZAIHEFENPEI,ZAIGAOSUGUOWAN、ZHIXINGXINGNENGDENGXINGSHIFANGMIANHUIHAOGUOQIANLUNQUDONGDEQICHE。

  BMW styling has distinct characteristics, shaped garden lamps with a rectangular tank ventilation gate frame to form a distinctive style. BMW business has its own unique brand strategy it pursued the "quality strategy", in pursuit of the highest quality, so it does t tend to the current trend - and ingratiate oneself in order to reduce costs of global sourcing. The same stick to their design direction, all BMW cars are rear-wheel drive. They believe that the form of rear-wheel drive, can do around 50% of the load distribution in high-speed cornering, straight performance driving aspect is better than front-wheel drive car.

  先知總顧問王思翰先生在為寶馬中國公司進行培訓時指出, 品牌戰略要求企業的所有價值活動特別是營銷傳播活動都要圍繞以核心價值為中心的品牌識別而展開,即任何一次營銷活廣告活動都要盡量體現、演繹出品牌識別,從產品研發、包裝設計、電視報紙廣告、新聞軟文、POP、終端生動化通等任何與公眾、消費者溝通的機會,都要去演繹出品牌識別。

pk10计划平台  wewin General Counsel, Mr. John Reith training for BMW pointed out that Chinese companies, brand strategy requires companies to value activities, in particular for all marketing communications activities should be centered around the core value of the brand identity and launched a marketing activity that any advertising campaign should try to reflect, the interpretation of brand identity, from product development, packaging design, TV newspaper ads, news soft paper, POP, and any other communication terminals vivid with the public, the opportunity to communicate with consumers, have to interpret the brand identity.

Perspectives

華爵

華爵

pk10计划平台   JINGGUOSHUANGFANGDEDUOCIGOUTONG,WANGLIJITUANGENGZHONGXUANDING“HUAJUE”YIMING,MINGCHENGHUAGUIDIANYA、GE

博納新

博納新

  XIANGMUBEIJING: XINGONGSIJIPINPAISHILISHUSHANDONGCHUANYANGJITUANXIADEZIGONGSI,QIYEJINGYINGFANWEI:HUISHOU

蜜家

蜜家

  DIAOYAN HONGGUANTAISHI:1、SHICHANGRONGLIANGBUDUANKUODA,FAZHANQIANLIJUDA。2、GUONEIWAISHICHANGFAZHANBUPING

Work

龍頭品質, 中國氣質
專業詞語戰略及品牌全案策劃公司
已幫助5000多家客戶實現品牌夢想
90年代,鷹隼試翼……
詞語戰略及品牌全案代表品牌
新世紀,披荊斬棘……
奠定國內全案策劃行業發展
今天,成就現在……
堅持商業與美的融合
明天,改變未來……
開拓戰略整合及全案新方向
關于先知中國
先知中國——中國更強大的戰略,更系統的全案,建立了詞語戰略和強大原型理論體系。
先知專注于戰略營銷和品牌全案,幫助6國500+品牌走向,100多個品牌上市,200多個品牌成為品類代表,服務品牌 總市值超過5700億。
先知確信,面對新經濟挑戰,整合者及專業者才勝利者。昨天,我們定義了詞語戰略和品牌全案。今天,我們不斷超越自己,為行業格局確立發展方 向。
詞語戰略,給定戰略方向,贏得心智資源,獲取無爭格局。
先知一步,成就偉業。

pk10计划平台RUHEJIANGDIYINGXIAOCHUANBOCHENGBEN,LEIJIPINPAIZICHAN,CHENGJIUQIANGDAPINPAI

立即致電 pk10计划平台 010-56018888

KEHUODEZHUANYEPINPAIGUWENZHICHI,RANGPINPAISHAOZOUWANLU,BANGQIYEJIAZUOHAOSHENGYI。

商標注冊排查
駁回風險評估
商標查詢
歡迎撥打先知對咨詢電話:
010-56018888

您也可以咨詢我們的在線客服
QQ咨詢