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強大詞語戰略
詞語戰略 品牌命名 強大原型 強大形象 產品開發 營銷傳播 品牌全案

塞佰果

新銳到品牌的全面提升

   SAIBAIGUOSHIYIGENINGXIAGOUQIPINPAI。YUANSHENGTAIGOUQISHIQIWANGGOUQIGONGSIGENGXIANTICHUBINGSHICHANGTUIGUANGDE,QIZHUYAOTEDIANSHISUOXIAOSHOUDEGOUQIMEIYOUJINGGUOHOUXUJIAGONG,JUNSHIZIRANSHAIGAN,ERMEIYOUJINGGUOHONGGANDENGCHULI,LINGWAICONGCAIZHAIDISHANGYEYOUJIANGJIU,ZHUYAOCAIYONGDESHINONGHU+GONGCHANGXINGSHI。

  Saibaiguo is a brand of Ningxia medlar. Native Chinese wolfberry was first introduced to the market by Qiwang medlar company, its main characteristic is that the product is produced without further processing, the process is natural dried, and the management form is farmers and factories.

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  GOUQISHININGXIAWUBAOZHIYI,NINGXIAZHONGNINGXIANGENGSHIZHONGGUODEGOUQIZHIXIANG,YIJINGYOU600DUONIANDEZHONGZHILISHI。ZHONGNINGDIQUTURANGJIANXINGZHONG,ZHOUYEWENCHADA,ZHEYANGDEZIRANTIAOJIANSHIHEGOUQIDESHENGCHANG,ZAOZAIMINGCHAO,ZHELIDEGOUQIJIUBEILIEWEIGONGPIN。SUIRANZHONGNINGGOUQIBEIGEDIYINJINZHONGZHI,DANSHIQITAGEDISUOCHANGOUQI,WULUNSHIYINGYANGHUANSHIWAIGUANSHANG,JUNYUZHONGNINGGOUQIYOUSUOQUBIE。ZHONGNINGGOUQICHENGTUOYUANXING,YANSEWEIHONGSEHUOZIHONGSE,GUOQIYOUMINGXIANDEBAISE。DAKAIBAOZHUANGHOUHUIYOUYIGUTEBIEDEXIANGWEI,FANGRUQINGSHUIZHONGDUANSHIJIANNEIBUHUIXIACHEN。

  Medlar is one of the five treasures in Ningxia, Ningxia ZhongNingXian County is the hometown of the famous Chinese medlar, which already has more than 600 years of cultivation history. The day and night temperature there is very different, which provides good natural conditions for the growth of the Chinese medlar, as early as the Ming dynasty, the Chinese medlar is listed as a tribute. Although zhongning medlar were introduced almost everywhere, but medlars produced elsewhere can t commpet with it  both in nutrition and appearance, Zhongning medlar is elliptic, with the color of red or purple. After opening the package there will be a special fragrance, and won't sink into the water in short time.

 

  SAIBAIGUOZHEGEMINGCHENGNENGHENZHIJIEDICHUANDACHUCHANPINXINXI,GENGZHIJIEDELIJIESHICHAOGUOQITAGEZHONGGUOPIN,ER“SAI”ZIHUANZAIYIDINGCHENGDUSHANGSHUOMINGQICHANDIHUOZHESHILAIYUAN——SAIWAI,POYOUJIFENSHIYIHEYIYUFENGQING。XIANZHIZAIWEISAIBAIGUOZUOXINGXIANGHEBAOZHUANGSHEJISHI,XUANYONGLEGOUQIXIANYANDEDAHONGSE,XIYINRENDEZHUYILI,YEYIYINQISHIYU,HONGSEBEIJINGCHENTUOJINSEZITI,DIANYA。ZHEYANGDESECAIDAPEIXIANHUO、LIANGLIQIEMEIGUAN,LIYUCHANPINDEHOUXUXUANCHUAN。

pk10计划平台  The strategy Saibaiguo directly conveys the product information, the most direct understanding is, it is better than a variety of other fruits, and the strategy also explains the origin or source of the product and gives a kind of poetic and different region amorous feelings. Wevin did the logo design and packaging design, choosing  bright red as the main colour which is attractive and easy to arouse people's appetite. 

Perspectives

邦悅

邦悅

pk10计划平台   TONGGUODUIKEHUQUNTIDESHENRUFENXI,XIANZHICHUANGYILEYIPIFUHEWANGZHANTESE,TONGSHIYEJIANJU

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pk10计划平台    TONGHUIHEPANZHEGEMINGCHENGBENSHENJIUHENYOUSHIYI,FANGFOHUIDAOLEGUDAIDEYUNHEWENHUAZHONG,HUIDAOLE

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  BEIJING: CHANGXINYILIAOJITUANSHIYOUBEIJINGZHONGYIYAODAXUEDONGZHIMENYIYUANTENGTONGZHONGXINZHUREN、BEIJINGZHONGYI

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